Last Updated: 12/8/2025
Welcome to the Way of the Wicked.
We value your privacy. Mostly because the European Union tells us we have to, but also because discretion is a virtue of the wicked. This document explains how we collect, use, and protect your personal data (hereinafter “Mortal Metadata”) when you visit our website or purchase our goods.
By using this site, you agree to the collection and use of information in accordance with this policy.
2. WHO IS WATCHING YOU? (The Data Controller)
The entity responsible for your personal data under the General Data Protection Regulation (GDPR) is:
Way of the Wicked Way of the Wicked Press, Norra fiskargatan 1F, 80310 Gävle, Sweden Email: lucifer@wayofthewicked.net
3. WHAT WE COLLECT & WHY
We do not collect data for the sake of hoarding it. We collect it to facilitate the transaction.
A. To Process Your Orders (Contractual Necessity) When you buy a Highway to HELL manual, a Certificate, or a Video, we collect:
- Identity Data: Name (so we know who to address).
- Contact Data: Email address (to send digital goods/receipts).
- Delivery Data: Physical address (to send the courier).
- Order Details: The specific “Sins” or instructions you provide for personalized videos/letters.
B. To Process Payments
- Financial Data: We DO NOT see or store your credit card numbers. All payments are processed securely by third-party providers (Stripe / PayPal). They handle the money; we just get the notification that you paid.
C. To Keep the Lights On (Legitimate Interest)
- Technical Data: IP address, browser type, and time zone setting. This helps us defend against bots and optimize the shop layout.
4. WHO WE SHARE YOUR DATA WITH
We do not sell your data to advertisers. That is beneath us. However, we must share specific data with trusted third parties to fulfill our contract with you:
- Logistics: PostNord (or international couriers) needs your address to deliver the package.
- Payment Processors: Stripe/PayPal needs your data to prevent fraud.
- Legal Authorities: If the Swedish Tax Agency (Skatteverket) asks for our books, we must comply. Even Hell has accountants.
5. INTERNATIONAL TRANSFERS
We operate out of Sweden (EU). If you are ordering from outside the EU/EEA, your data may be transferred to your country to facilitate delivery. We ensure that such transfers are secure and compliant with standard data protection clauses.
6. DATA RETENTION (How Long We Keep You)
We retain your data only as long as necessary.
- Transaction Data: Under the Swedish Bookkeeping Act (Bokföringslagen), we are required by law to keep records of all sales (including your name and purchase details) for 7 years.
- Marketing Data: If you subscribe to our newsletter (The Infernal Updates), we keep your email until you unsubscribe.
7. YOUR RIGHTS (The “Right to Be Forgotten”)
Under GDPR, you have rights. You may exercise them by contacting us at [Insert Email].
- Right to Access: You can ask what data we hold on you.
- Right to Rectification: You can fix a typo in your address.
- Right to Erasure: You can ask us to delete you from our marketing lists. (Note: We cannot delete transaction records required by Swedish tax law).
- Right to Withdraw Consent: You can unsubscribe at any time.
8. SECURITY
We use industry-standard SSL encryption to protect your data during transmission. While no digital stronghold is impenetrable, we take reasonable precautions to ensure your data does not fall into the hands of actual demons (hackers).
9. COOKIES
Refer to our separate Cookie Policy for details on how we track your digital footprints.
